Squid Game became the most streamed Netflix original series on the platform through fan hype alone. We wondered if there was a way to harness the buzz surrounding the show to help businesses who were trying to regain momentum after the COVID-19 lockdowns.

Malaysians loved Squid Game so much, they would do anything for a chance to relive their favourite moments from the show.

Malaysians loved Squid Game so much, they would do anything for a chance to relive their favourite moments from the show.