How do we launch Touch ‘n Go’s first of its kind personal accident insurance product that specifically protects people from bad decisions they make when parking their cars?

We learned that the average adult makes 33,000 to 35,000 total decisions each day, including what we will eat, what we will wear, what we will say, and how we'll say it. These decisions are usually done through inner monologues one has in day-to day-decision making.

Our unique approach was to personify the universal experience of getting into an inner monologue with yourself, whenever you drive into a parking lot. “Should I go left?”, “Is it safe to park here?”, or “Would it be ok to leave my laptop in the car?” are common questions we ask ourselves before we make a decision while parking. Our mission? To shed light on this phenomenon and get Malaysians to protect themselves from themselves.