Pocky worldwide been celebrating 11.11 (also known as World Pocky Day) since 1999. However, this special day is no longer relevant to Malaysians as 11.11 is seem as e-commerce sales day.

We want to make World Pocky Day as an iconic day in the local context and make it relevant to Malaysians.

We created videos that featured Malaysia's iconic place - KLCC and LRT to share happiness with Malaysians. The videos feature a life-sized Pocky sticks in these iconic places and sharing happiness with the audiences.