One of Malaysia's most talked about and beloved Netflix Originals was coming to an end. We wanted to give the show's Malaysian fans a shared fandom experience via an epic send-off, all while recruiting new fans to the show.

Great stories connect us to something bigger than ourselves.

We gave Malaysians a reason to talk about Money Heist by having 'La Banda' arrive in a big way - by dropping a takeover stunt each day leading up to the premiere of the final season, in the spirit of the show's love for the large scale.