Nando’s
Intense Flavours that Make You Lose It
The Problem
Nando’s is known for its chicken. But when we were launching a new menu item, it was…hard to describe. PERi-crackle wasn’t a chicken flavour. Or a sauce. Or even a side. But a flavour topping that was like a chilli oil, but with nuts, seeds, and of course, our signature PERi-PERi chillies. In short, it was complicated.
The Insight
When something excites us, we can't help but show it. PERi-crackle sparks the same excitement, transforming meals with a burst of flavor that makes every bite a kick.
The Solution
Unlike other new menu launches, we couldn’t just describe what PERi-crackle is. Instead, we described the feeling that comes with tasting it. An intensity of flavours and textures that made you drop character and just lose it.
RESULTS

2024 THE CHARIOT AGENCY. ALL RIGHTS RESERVED.