MISC
Her as Told by Them
The Problem
Only 1.2% of maritime employees are women. They report feeling unheard, unappreciated, and unseen as the minority in a seafaring crew, which has led to a drop in productivity, as they lose sight of their purpose.
The Insight
The people who see the best in us are the people who love us.
The Solution
We invited three women from MISC to watch as we got their loved ones to speak about them. At the same time, an artist was painting a picture that captured their purpose and passion.
RESULTS

100%

Positive Sentiment

247%

Increase in Mentions for Women in Maritime

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