Nando’s was launching its limited-time flavour Smoky Churrasco. But we needed to drive interest while competing against the big boys with big media spends. So we created a space that was uniquely ours to promote the flavour.

Nothing that captures the attention of people on the road quite like a smokin’ car.

We fitted a fully-functioning grill in a vintage car. Then, we drove up to the city’s hottest spots where people could try the new Smoky Churrasco freshly flame-grilled. The sight of a smoky car being driven around the city attracted ton of attention - first from the public, then influencers, and out final pitstop, the media.