On average, a person goes through 4 bottles of deodorants a year. But in a country that is hot and humid all-year round, body odour can spontaneously occur when you’re outside.

Nobody carries deodorant around with them. But they always have their cards.

Rexona launched a first of its kind protection plan for body odour emergencies. Upon signing up online and paying an annual premium, they will be sent a B.O. Protection Card with their name and a unique member ID. The member ID serves as the redemption code at the point of purchase. We then announced the plan where people were most likely to encounter a B.O. emergency: at the city’s busiest train stations during rush hour.